And why we need to rethink business intelligence
As data analysts, we waste too much time on making dashboards for other people and not enough time on answering deep questions about critical business issues. This is a waste of resources for the individual, and a waste of resources for the business.
The real meaty questions about the business such as: “what contributed to the sudden growth in revenues last month?” cannot be answered by a generic dashboard with revenue and traffic numbers. You need to do a deep dive into the problem. You need to unravel the question into specific queries.